Texas Southmost College

TSC Centennial Event Report

Centennial Campaign Through July 2026

Strategic Plan PriorityCreate and launch a campaign to celebrate the TSC Centennial

Executive Summary

This report documents the campaign created and launched to celebrate the Texas Southmost College Centennial, including completed events, advertising activities, community engagement and upcoming celebrations.

Campaign Performance Overview

Combined results from the campaign entries included in this report.

Organic Performance

0Posts / Content
0Impressions
0Reach
0Engagements
0Clicks
0Video Views
0Conversions

Paid Advertising

$13,474Ad Spend
0Impressions
976,078Summed Reach
35,470Reported Results
0Engagements
0Clicks
0Video Views
0Conversions

Paid advertising data source: TSC_Meta_Ads_Dashboard 2.xlsx — 14 Centennial Meta campaign runs. Reported results vary by campaign objective; summed reach is not a deduplicated audience count.

01Completed

Texas Monthly Ad Graphic

02Completed

Conjunto Festival

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$1,453Ad Spend
85,127Summed Reach
2,760Reported Results
4.33%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,500Campaign Cost
03Completed

Lotería / Charro Fest

Paid Advertising Performance

Channels: Meta Ads

Result types: Traffic; Event Response

$446Ad Spend
38,759Summed Reach
2,230Reported Results
4.07%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$450Campaign Cost
04Completed

Historic Run

Paid Advertising Performance

Channels: Meta Ads

Result types: Traffic; Event Response

$729Ad Spend
78,639Summed Reach
2,060Reported Results
3.71%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$720Campaign Cost
05Completed

Historic Run

Paid Advertising Performance

Channels: Meta Ads

Result types: Traffic; Event Response

$729Ad Spend
78,639Summed Reach
2,060Reported Results
3.71%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$720Campaign Cost
06Completed

Bougainvillea

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$916Ad Spend
39,735Summed Reach
2,022Reported Results
4.08%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
07Completed

Bougainvillea

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$916Ad Spend
39,735Summed Reach
2,022Reported Results
4.08%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
08Completed

Play Day at the Zoo

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$963Ad Spend
57,175Summed Reach
2,217Reported Results
5.04%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
09Completed

Play Day at the Zoo

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$963Ad Spend
57,175Summed Reach
2,217Reported Results
5.04%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
10Completed

Flags on the Lawn

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$478Ad Spend
19,630Summed Reach
261Reported Results
4.35%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$500Campaign Cost
11Completed

Flags on the Lawn

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$478Ad Spend
19,630Summed Reach
261Reported Results
4.35%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$500Campaign Cost
12Completed

Scorpion Salsa Social

Paid Advertising Performance

Channels: Meta Ads

Result types: Traffic; Event Response

$1,002Ad Spend
68,150Summed Reach
4,993Reported Results
8.00%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
13Completed

Scorpion Salsa Social

Paid Advertising Performance

Channels: Meta Ads

Result types: Traffic; Event Response

$1,002Ad Spend
68,150Summed Reach
4,993Reported Results
8.00%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
14Completed

Movie on the Lawn

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$849Ad Spend
29,076Summed Reach
481Reported Results
3.82%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
15Completed

Movie on the Lawn

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$849Ad Spend
29,076Summed Reach
481Reported Results
3.82%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$1,000Campaign Cost
16Completed

Drone Show Spectacular

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$850Ad Spend
133,691Summed Reach
3,206Reported Results
1.28%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$850Campaign Cost
17Completed

Drone Show Spectacular

Paid Advertising Performance

Channels: Meta Ads

Result types: Event Response

$850Ad Spend
133,691Summed Reach
3,206Reported Results
1.28%Weighted CTR
Source: TSC_Meta_Ads_Dashboard 2.xlsx. Reach is summed and may include duplicate people across campaigns.
$850Campaign Cost
18Coming Soon

Sting Day

19Coming Soon

Sting Day

20Coming Soon

Generations Day

21Coming Soon

Generations Day

22Coming Soon

Haunted Tour / Pumpkinmania

23Coming Soon

Haunted Tour / Pumpkinmania

24Coming Soon

Día de los Muertos

25Coming Soon

Día de los Muertos

26Coming Soon

Centennial Finale

27Coming Soon

Centennial Finale

TSC Centennial Event Report · Texas Southmost College

Prepared for Office of the President